Privacy policy

Effective Date: 8th July 2026

1. Who We Are
We are DW Rumming & Sons trading as Andy Rummings Beef, a farm with a butchery and retail beef business.
Our registered/trading address is: Chancel View, Waterhay, Leigh, Swindon, SN66QY
You can contact us by email at: andrewrumming@me.com

2. What Information We Collect
We collect personal information to process and your orders. This may include:
  • Contact details: Name, delivery/billing address, email, and phone number.
  • Order details: Products purchased and order history.
  • Payment details: Processed securely via our payment gateways ([PayPal, Shopify Payments]). We do not store your full card details.
3. How We Collect Data/Cookies and Tracking Technologies
We use cookies and similar tracking technologies to power our store and understand how you interact with our site.

Strictly Necessary Cookies: Essential for core website functionality, such as managing your shopping basket, securing checkout, and processing payments via our payment gateways. These do not require your consent.

Analytics and Performance Cookies: We use Shopify Analytics to collect anonymous information about how visitors use our website (e.g., pages visited, time spent on site). These cookies are only deployed if you give your explicit consent via our cookie banner.

Marketing and Pop-up Cookies: We use cookies to manage our email subscription pop-ups and to ensure you do not see the same pop-up repeatedly.
You can manage or withdraw your cookie consent at any time using the cookie settings widget on our website.

Functional/Preference Cookies: Used by Shopify Forms to prevent the email pop-up from showing repeatedly to the same user.

Tracking/App Cookies: Used by Alert Me! to log restock requests.

We collect data when you:
  • Place an order on our website.
  • Sign up for our email newsletter.
  • Fill out our contact form.
4. Why We Need Your Data
By law (such as the UK GDPR), we need a valid reason to use your data. We use your information to:
  • Fulfill your order: We need your name, contact details and your address 
  • Answer your questions: We use your email and occasionally your phone number to reply to your messages.
  • Marketing: We only send you marketing emails if you consent (opt-in) to receive them. 

5. Who We Share Your Data With
We do not sell your personal data. We only share it with trusted third parties to run our business:
  • Delivery services: We may share your name and address with postal/courier services (e.g.,APC, DPD) to deliver your orders.
  • Payment processors: We share payment details with our payment gateway providers to process your transactions (eg Stripe, Paypal). 

6. How We Use Your Information (Purposes of Processing)

Customer Communication and Marketing: If you opt-in via our signup forms, we use your email address to send you marketing newsletters, updates, and promotional offers.

 

Back-in-Stock Alerts: If you request to be notified when a product is restocked, we use your contact details solely to send you that specific availability alert.

 

7. Third-Party Service Providers (Who We Share Data With)

E-commerce Platform & Marketing Tools: We use Shopify Inc. to host our store, capture customer details via Shopify Forms, and send automated email communications via Shopify Messaging.

 

Stock Notifications: We use the Alert Me! Restock Alerts app (developed by Crawlapps) to manage out-of-stock waitlists and send automated restock notifications. Your contact information is shared with this app strictly to fulfill your alert request.


8. How We Keep Your Data Safe
We use technical and organisational measures to keep your data safe. Your data is protected using secure servers and encrypted connections (SSL) during checkout. We only keep your information for as long as we need it to fulfill orders or comply with tax and legal laws.

9. Your Legal Rights
Under data protection law, you have rights regarding your personal data:
  • Right to access: You can ask us for a copy of the personal information we hold about you.
  • Right to correct: You can ask us to fix information you think is wrong.
  • Right to delete: You can ask us to erase your data.
  • Right to opt-out: You can unsubscribe from our marketing emails at any time using the link in the email
To exercise any of these rights, please contact us at andrewrumming@me.com

10. Changes to This Policy
We may update this policy from time to time. Please check this page for the latest version.